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    • 01/13/2020 2:23 PM | Jan Molino (Administrator)

      I always ask women about their personal brand. “What are you known for?” And I generally get a look of confusion. Then I get answers all over the map, but nothing truly resembling a personal brand. 

      So, I suggest beginning with a story. Why? Because storytelling is so powerful. It grabs attention, stirs emotions and, by the way, sets you apart from everyone else…because it’s your story.

      Setting yourself apart is just another way of saying “building your brand.”

      And, in the world of marketing, brand storytelling – selling your brand – has a tremendous impact on the way the marketplace sees you and lets you stand out with the influencers you want to attract.

      If your personal brand isn’t telling a story, you’re diminishing the impact necessary to capture the audience you need.

      A personal brand story is the best way to engage the individuals you want to influence by inviting them into your life and letting them identify with you. 

      They will learn, in just a few strong and well-crafted sentences, who you are, what you do and what value you offer them.

      Let your audience see what you care about, the passions you share with them, and your commitment to those passions. They will feel more compelled to listen, and learn more about you and become your greatest supporters.

      Your personal brand story should reflect the values and beliefs that drive your vision for what is possible. 

      What makes your work meaningful? 

      So, what makes you – and your story – unique?

      That is what you have to determine. It will become your unique value proposition – and begins with the answer to the question: what am I known for; what is my “market distinction”?

      Tough question, but that’s the starting point. And how do you get the answer?

      Ask the “marketplace.”

      What do others say about you and your contributions? The answer to that provides the key to how the market will ultimately measure the value of your brand. It also gives you the ability to talk about yourself with great confidence.

      Coming up with that unique value proposition — or your personal brand story — can be daunting. Everyone has skills so the key is figuring out how you can differentiate yourself in a positive way.

      You are your own best advocate, and being able to articulate your value proposition is the best way to convey your personal brand with clarity and impact.

      Highlight your unique skills and experience and don’t be afraid to stand out!

      Then find the distribution vehicles that get your story to the right market. Reinforce that story through your social media channels. Post photos on Instagram of your working on a project. Write a Facebook post on a success resulting from a risk you took.  That’s the kind of branding that will deepen a connection between you and others.

      People pay attention to stories because people like to learn vicariously through the experiences of the people in them.

      If your audience learns from you — then you become more memorable. That generates interest and intrigues people enough to want to meet you, get to know you, and work with you.

      It is your personal brand story! Own it!

    • 09/19/2019 10:06 AM | Jan Molino (Administrator)

      Courtesy of Unsplash

      All over the world, women are creating, designing, and innovating to make better organizations and communities. 

      But too many women are putting their heads down and doing their jobs early on in their careers, but by the time they lift their heads up and realize they want to be CEO, they haven’t built the building blocks or the relationships.

      Here are business tips to accelerate your career!

      Speak up and Amplify: Women NEED to speak their value daily instead of waiting for others to notice them. Speak up and “own your” place’ at the table.

      Say “I” instead of “We.” Women tend to give credit to their team and forget to take the credit as their leader.  So, when we talk about a success we tend to use ‘we,’ which is statistically proven to get women fewer promotions and lower pay.

      Take more risks. Whenever a door opens, walk through it if you can—take the risk, don’t grow too comfortable where you are. When you have a "can-do" attitude, people seek you out.

      Increase your visibility. Being a legend in your “own mind” is not enough. You need to increase your visibility! 

      Take “I’m sorry” out of your vocabulary. You are not sorry!  ‘And take “just” out of the equation as well.  “Just” is one of those words that has a habit of creeping into our emails and spoken conversations…..“ I just wanted to.”   If you want to have more authority, lose the “just.

      Get a sponsor! Both male and female – an executive champion who will open doors, risk their reputation or credibility to lift you higher. Be a sponsor yourself.

      Networking matters! Surrounded yourself with high caliber people and up your game! You reflect the people you surround yourself with!

      Know what you want. Don’t be afraid to ask for it. But, be prepared and do your homework first. 

      One last observation…

      Remember to bring women up with you! Too many women who have made it pull the ladder up after them, instead of helping women coming up behind them climb each rung. 

      Invest your Future!

      Aspire Ascend provides programs, coaching, leadership training and public speaking on women’s leadership, board and career development.

    • 06/04/2019 11:49 AM | Jan Molino (Administrator)


      courtesy of Unsplash

      In spite of individual, and in some cases high-profile successes, barriers continue to stand in the way of women in leadership roles. It doesn’t matter where those roles may be; large or small corporations, non-profits, or any level of government. 

      There are a number of easily identifiable examples of obstacles confronting women. Easily identifiable, but not so easily addressed. 

      How about the commonly-held belief that women in leadership positions are less likable when they do the same things male leaders do.  We call that the Double Bind - a well-documented phenomenon for working women.

      According to the Double Bind, “if a woman is too ‘nice’ at work, or uses stereotypically feminine vocal characteristics she’ll be seen as too soft and won’t be taken seriously. On the flip side, if a woman is too assertive she’s seen as brusque and bitchy.”

      Women who are caught in the Double Bind frequently receive performance reviews that seem more personal than constructive: “You can come across as abrasive. You need to pay attention to your tone. You come on too strong and judgmental.”

      As a women leader, how many times have you heard the adjectives -bossy, abrasive and aggressive used to describe your leadership behavior?  

      How many times have you been told you are “getting emotional” when you object to the mis-characterization of your performance?

      How many times do you get vague feedback and nonactionable suggestions for improvement cloaked as “constructive criticism”?

      Because the “aggressive” label doesn’t just come up in informal discussions, but also in performance reviews, it can have a major impact on careers and hold women back.

      And the sad part is that the Double Bind can be applied even when your boss is a woman!  

      Companies are getting a bit better at correcting women’s salaries to be commensurate with the men, but similar corrective measures have not yet been applied to the performance review process.

      Advice for Women: 

      Take “I’m sorry” out of your vocabulary: You are not sorry!  If it took some time to get the answer, you do not need to apologize for being prepared.  How about: “Thanks for your patience.” Stop starting sentences with an apology: ‘I’m sorry, I just need….”  And take “just” out of the equation as well.

      Say “I” instead of “We.”  Women tend to give credit to their team and forget to take the credit as their leader.   “I” is a good word!  You can thank the team after you have described your part first. 

      Don’t wait to be asked; take a seat at the table. Stop sitting at the back of the room or on the periphery.The importance of women not only taking their seats at the table, but practicing what it’s like to be there, cannot be underplayed.

      Speak up and amplify!  When a woman speaks up in the workplace, she walks a tightrope; asserting her views without coming across as too loud or aggressive. As a result, many women opt to stay silent rather than risk saying something “wrong.”  And when they do speak, women tend to get interrupted more often and given less credit for ideas.  When a woman makes a key point, repeat it and give credit to the speaker, which forces the room to recognize the speaker’s contribution. And don’t allow an interruption to slow you down. “May I finish…” is a perfectly acceptable – and necessary – way to interrupt the interrupter before continuing to make your point.   

      Get a sponsor!  Both male and female – an executive champion who will open doors, risk their reputation or credibility to lift you higher. Be a sponsor yourself.

      Advice for Employers and Hiring Managers:

      Unconscious-bias education is a priority!  Make everyone, and especially leaders, aware that inadvertent bias language in performance evaluations is not good for anyone and is unacceptable in your organization.  Develop mandatory programs on unconscious bias that includes formal evaluations, other employment documentation and gender “coding” in job advertisements.

      Have clear evaluation criteria. When managers don’t have specific criteria and evidence to measure the performance of an employee, they’re more likely to rely on their own biases and stereotypes, and allow personality traits influence them. 

      Evaluators need to be accountable. Hold evaluators accountable for their work, and eliminate anonymity. Before they even start to do the work of evaluating, educate them about how biases can show up in evaluations and how they can influence their views about an individual’s – man or woman – performance. about the impact.

      Across industries, leadership is desperately trying to retain talented women. All too often women leaders receive formal and informal messaging that they neither belong nor fit in the workplace, and they are frequently penalized for their authentic leadership style. 

      There is overwhelming evidence that businesses with gender diversity in senior management, the C-suite and the boardroom can increase bottom-line performance by as much as 15 percent.

      Reducing evaluation bias and the “double bind” is not only a business imperative, it’s also the right thing to do!

    • 01/21/2019 9:42 AM | Jan Molino (Administrator)

      Courtesy of 57th Annual Oscars 1987

      Famous words uttered when Sally Field won her second Oscar for the drama Places in the Heart.  That earnest, vulnerable moment became the butt of countless jokes over the years. 

      To be fair, it may be that this adjective – likeable - is applied more to women than it is to men. Each of us is constantly judged by the immediate impressions’ others have -- they decide if they like us or trust us based not our résumés, nor our work, but rather on looks and perception. 

      Male candidates are judged by likeability, too. We call it “charisma,” or talk about it in terms of which guy we’d rather have as a golf partner. But it’s the same thing. When two men are running against each other for office, is it fair that the taller candidate almost always wins, or that a full head of hair may be worth a point?

      When we attribute leadership qualities to politicians, who knows what arbitrary factors influence us?

      It might be that the likeability question is confronting women more lately simply because we are seeing more viable female candidates running for president, Congress, the boardroom, and at the top or organizations.

      Still, there is a sense that the likeability scale is a new phenomenon and that, but when it comes to women candidates, whether it be in politics or at the helm of an organization, we ought to be focused on things that matter, like her experience and worldview. 

      The first questions a reporter asked Kirsten Gillibrand when she announced her candidacy for president was whether she saw herself as pretty likable, a nice person, and whether that was a “selling point.” He compared her to another Democratic senator considering a run for president whom he also deemed likable — Amy Klobuchar of Minnesota — and asked whether voters want “someone like that now.”

      Women face a double standard when it comes to public scrutiny – even as Americans say they’re ready for a female president or a woman at the top of an organization.

      Male candidates face intense scrutiny on many counts but “likability” is seldom one of them.  How many have been asked by anyone personally or professionally whether or not they are likable?

      Look at Jill Abramson, the first woman executive editor of the New York Times, who was described by staffers as “impossible to work with,” and “not approachable,” just days after the paper won four Pulitzer prizes under her leadership (the third highest number ever received by the newspaper).  

      It seems that high-achieving women experience social backlash because their very success – and specifically the behaviors that created that success – violates our expectations about how women are supposed to behave.  

      Women are expected to be nice, warm, friendly, and supportive.  So, if a woman acts assertively or competitively, if she pushes her team to perform, if she exhibits decisive and forceful leadership, she is deviating from the social script that dictates how she “should” behave. 

      By violating beliefs about what women are like, successful women receive pushback for being insufficiently feminine or too masculine. They are known by the “B” word and we often don’t really like them.

       And being “likeable” means different things to different people - social, racial and gender bias become real barriers.   During the course of my career, I encountered men who said terrible sexist things to me and I would push back. Then my mentors would tell me that I needed to “watch my tone” and not become “over-emotional.” 

      Silly me, I’d forgotten to smile sweetly and make a joke about their behavior.  And worse yet, I forgot to add a happy smiley face at the end of the email.

      I am sure there are many women who have been asked to watch their tone –a.k.a. code for aggressive, pushy or bossy – all the negative traits associated with a woman exercising power.  This is not an uncommon thing for women in leadership.

      You know, I found out that men don’t care if you do or don’t like them. They don’t care if you don’t like their decisions. They don’t care if you are envious of their success. If they have a problem with another man, they’ll go out back, fight it out, and then go off for a beer together.

      But women? We have to be liked!  We automatically adjust our behavior to be likable.

      And, if I’m completely honest, as women we do care what others think about us and that gives us less power in the boardroom and in our personal lives.

      In a world where we want the top jobs and equal pay and equal rights, we have to stop playing a supporting role in our own lives.

      By wanting to be liked, we are more concerned with what others think about us than with doing the very best job, even if it’s not popular.

      Last year, 2018, was the year of the woman in politics!  Female politicians weren’t running for office to be gentle, they were running to govern. They weren’t planning to be benevolent mothers, they were planning to be legislators, period! 

      The thing about the likability question is it doesn’t really matter in the end.  Women candidates made it to Washington despite the tweets and despite centuries’ worth of people not liking them.

      We should never start with likability. Likability can come later. Likability can come when all genders are equally represented, when it’s common enough that people start to wonder what the fuss was about in the first place. 

      We can like women later. Let’s start by getting them in the room and at the top

    • 12/16/2018 1:37 PM | Rhiannon Collins (Administrator)

      Featured Woman to Know

      Hope Gibbs, founder of The Inkandescent Group, LLC

      A journalist, author, publicist, public speaker, and serial entrepreneur, Hope has been a professional writer since graduating from the University of Pennsylvania in 1986. She has won awards for her newsletters, blogs, and feature articles that have appeared in dozens of publications including The Washington Post, USA Today, the National Press Club blog; university alumni magazines (The George Washington University, The University of Pennsylvania, Baylor, and more); and Costco’s magazine, The Connection, where she interviews bestselling authors.

      In 2008, Hope founded Inkandescent Public Relations, a PR, marketing, and social media firm that in the last decade has helped hundreds of small business owners increase their visibility using her 8 Steps to PR Success™ — www.InkandescentPR.com. Helping entrepreneurs supersize their small business is the focus of her 200-page interactive guidebook, “PR Rules: The Playbook,” lauded by reporters at The Washington Post, among others, and available at www.PRRulesPlaybook.com.

      Also in 2008, Hope launched TrulyAmazingWomen.com, a website that features hundreds of women who are making strides and changing lives. In 2018, she launched Truly Amazing Women TV, a monthly series that showcases these remarkable women in videos on her popular YouTube channel, www.Inkandescent.TV.

      Sensing the synergy between the objectives of Truly Amazing Women TV and Aspire Ascend, the two have come together to create a partnership for the new year. Jan and Hope sat down to share their vision for this exciting new partnership.

      JM: What was your inspiration for Truly Amazing Women TV?

      HG: The idea to create Truly Amazing Women came the afternoon I was sitting at a luncheon for the women’s group Aura at the Columbian ambassador’s home in DC’s Dupont Circle in April 2008. Surrounding me were 100 dynamic, invincible women determined to create change.

      Speakers included actress and Cancer Schmancer founder Fran Drescher, politically savvy Hadassah Lieberman, and Holocaust survivor Nesse Godin. Later that day, I was among hundreds more women.  As a journalist and advocate, I felt it was my job to shine a spotlight on these women — and thousands more — doing important work, but often under the radar.

      JM: In the decade since that day, you have conducted interviews with more than 500 women. What does it mean to be a truly amazing woman?

      HG: That’s a question I have been asked for the past 10 years, including by the women I have interviewed. From my perspective, each has accomplished remarkable things. But they rarely think they have ever accomplished enough. So, letting the world know their true value has been the real backbone of Truly Amazing woman.

      JM: You have been working on women’s initiatives for a decade.  How do you see your background in public relations adding value to the new collaboration with Aspire Ascend?

      HG: By joining forces with Aspire Ascend, we’ll be featuring women from around the country in videos for my TV network (www.TrulyAmazingWomen.tv and www.Inakndescent.tv), podcasts for my radio network (www.InkandescentRadio.com), and writing articles for my online magazine for women, by women, about women (www.BeInkandesent.com).

      We will also be co-sponsoring events and summits, and Aspire Ascend will write a regular column on women’s leadership for our various outlets as well.

      JM: With this new collaboration, Aspire Ascend members will have the opportunity to become members of the speaker’s bureau with www.InkandescentSpeakers.com.  Why is this important?  What are the benefits?

      HG: Having women tell their stories in their own words is powerful. With this collaboration, we will get more women in leadership in front of audiences around the country to share their message of strength and courage and encourage more women to do the same. It will also give Aspire Ascend’s members an opportunity to expand and increase their professional profile with a broader audience base.

      JM: Who are some of the Inkandescent Women who are featured on your websites?

      HG: I’ve written about hundreds of women in the last decade, including incredibly successful entrepreneurs, insightful futurists, bestselling authors, female politicians, award-winning artists, and more. Some you may have heard of, including “Don’t Sweat the Small Stuff” author Kristine Carlson, Banana Republic co-founder Patricia Ziegler, and philanthropist Sara Agah, who co-founded rocker Michael Franti’s Do It For the Love Foundation. There are also hundreds of other women featured who you may never have heard of who are doing remarkable things. The goal is to spotlight them all.

      JM: Well, we are excited to be a strategic partner with you and look forward to rolling out new initiatives with you.  We are looking forward to being able to help women brand themselves in more powerful ways and take the credit that is they are due!  Here’s to 2019!

    • 11/02/2018 7:42 AM | Jan Molino (Administrator)

      Photos by RawPixel on Unsplash

      Men rule the world……or so it seems when the lion’s share of men sit in the executive suite across America.   And in 2018, the share of female CEOs in the Fortune 500 dropped by 25% and now make up less than 5% of all CEOs.  Crazy, right?

      That means we need to double our efforts to advance change in the workplace and gender parity. Women make up over 51% of managers, yet so few rise to the C-suite.  Even more telling, is the fact that women in the C suite are less likely to have positions with direct reports and profit-and-loss responsibility. 

      I have said it many, many times.  It takes a sponsor to support and guide your career, one who can make a huge difference in your career projection.

      We know that male champions believe gender inclusiveness means involving both men and women in advancing women’s leadership.  They are career enablers who enhance visibility among top leadership and actively push for women's advancement.

      Real sponsors actively drive advancement through concrete actions: they open doors, recommend women for promotions, and propose existing opportunities at the top.  Yes, that is a real sponsor!

      So how do you recognize a male sponsor?  Well there are several key traits of a true male champion:

      • Male champions use their authority to create a more inclusive culture within the organization.  That means they actively advocate and use their power for both men and women to be part of the interview pool for open positions, no matter what the position.  That means they call out stereotypes and implicit bias. That means they "talk the talk and walk the walk" on gender parity.
      • Male champions make gender parity a priority in hiring and talent management strategies. They believe that women's advancement must be ingrained in all corporate practices and cultures and women must be systematically and actively included in succession plans. And they promote the awareness of women’s specific issues which can change the practices of other men to automatically recruit/promote other men.
      • Male champions work to increase the visibility of the women they work with.  They are strong advocates for programs & forums to develop women as leaders, enhance their visibility among top leadership and actively push for women's advancement.  And they believe that what is good for women will be good for men.
      • Male champions value diversity and improve the leadership skills of the people they work with.  Most male sponsors don’t realize they are actually championing gender parity.  They just believe that you develop people who can be better than you, period.  They welcome a broad range of leadership styles to ensure no talent is bypassed.  They believe that your voice is important and you can be your own champion.  They enable other’s leadership and recognize them for their achievements. They are comfortable in their own leadership skin.

      Male champions come in all sizes.  But the one thing they have in common is their courage and persistence in order to overcome resistance to gender inclusiveness.  They believe in the value of gender equity in the workplace and are willing to stand up for it. 

      Men play a crucial role in gender equity in the workplace.  And the female leaders who have been championed by them come away with the confidence that they belong at the table and have the right to be there. 

    • 10/09/2018 4:53 PM | Jan Molino (Administrator)

      Last year, the European Commission took a dramatic step in its effort to diversify. Vĕra Jourová, the EU commissioner in charge of justice and gender equity, advocated for a gender quota that requires 40% of a company’s non-executive directors to be female. Firms that fail to meet that threshold would be required to prioritize female candidates over men when filling a board seat. (What a concept!)

      The effort is aimed at fast-tracking progress toward gender equality on boards in the EU, where women currently hold about 22% of seats. By comparison, corporate boards in the U.S. are about 21% female, according to the Guardian.

      According to The Economist, Norway—not a member of the EU—was a pioneer in corporate board quotas for gender parity when it introduced its 40% female representation requirement in 2006.  A decade later, 42% of board seats in Norway belonged to women.

      “Stronger regulations with mandates for minimum gender representations are in place in many of the markets with the highest percentage of female directors, while markets with less stringent regulations or no mandates tend to have fewer female directors,”says a study published in January 2017 by the Institutional Shareholder Services, Inc.

      And then comes California, which just became the first state to require women on corporate boards.  The bill requires that every publicly traded corporation headquartered in California have at least one woman on their board of directors by the end of 2019, according to the Los Angeles Times. It will most definitely face an intense legal fight but it has the support of a good portion of women executives.

      For decades, men have held all the board seats for a quarter of the publicly traded companies in California and national numbers aren't any better.  Right now, women hold only one in six board seats in companies in the Russell 3000. Reaching gender parity will not happen, if we are lucky, until 2055.

      But, quotas have fierce opponents.  Those against the quotas say it will encourage token appointments of women and end up elevating under-qualified women.  

      No, I don’t think so.  Why is it every time it comes to putting a woman in charge, it requires force or justification.  Why is it that women are under-qualified, yet I seldom hear that about male board directors? 

      And another thing! Women still have to overcome strong cultural issues that most men don't have to overcome to gain a seat in the corporate boardroom

      On top of that, many businesses prefer veteran female directors over new, untested women directors, according to Equilar research. Most of the time, the only women executives’ male directors know are already on multiple boards. 

      Funny thing, being a board neophyte does not disadvantage male candidates because men have better connections to powerful men. 

      California is making the loudest statement, but organizations like State Street Strategies and BlackRock are all on board with gender parity and have openly stated that all companies should have at least 2 female directors.  The lens is finally focused and that glass ceiling is getting more cracks by focusing on getting corporations to change their practices.

      But what needs to change are attitudes!  

      Women are not under qualified.  Women are the best thing to happen to the boardroom!

      Women bring talent, experience, and a diverse perspective to board service. 

      According to 2020Women on Boards, having at least 3 women on Fortune 500 boards, results in 42% higher return on sales and 53% higher return on equity.

      Women positively impact the bottom line! 

      What else do you need to know?

    • 07/06/2018 9:37 AM | Jan Molino (Administrator)

      courtesy of Quote Ambition

       Our thanks to Kelly Clarkson-"Stronger"

      Stronger…...that’s what you have with the right network!  Your network matters. 

      Over the course of my professional career, I have relied on my ability to create relationships and creatively network up through organizations.  It isn’t easy and it takes dedicated effort to continually grow and expand this fabulous network.

      Building a powerful network requires work, creativity, and tenacity.  It means putting in the effort to develop lasting relationships and adding value to every connection without asking for anything in return. That “serve first” attitude comes across far more genuine and provides you with the best chance of growing your power and status.

      And in this 24-7 era of news, rapidly changing technology and vapid attention-spans, you need to stand out from the crowd and in the minds of the right influencers.

      Networking is all about the long-game!  It does not happen overnight and you need to be able to develop trust and credibility with your network.  Exchanging business cards in a single meeting is not going to get you anywhere and can’t even remotely be considered networking.

      And you need a CONFIDENT ATTITUDE!  Think about it……when you are surrounded by high caliber people, you up your game! You are a reflection of the people you surround yourself with.

      So how do you get there?

      You need to research, research, research.  Identify the organizations and specific people you need to know and they need to know you. Leverage social media in your preparation via LinkedIn, Facebook, Twitter, Google+, Instagram, Pinterest, etc.

      Attend the right events…not every event……the right ones.  

      Identify and follow influencers online—see what they are up.  

      Promote influencers in your network 

      Make introductions.  This is HUGE! Bringing people together is one of the most important ways of expanding your network and adding value to the connection. 

      Give referrals without expecting anything in return. 

      And, remember to always think about how you can add value to your connections.

      So “what doesn’t kill you, will make you stronger.”  Get uncomfortable and stay that way!

      This requires building a network of influencers and meeting new people way up above you.  People who operate at high levels and will help you push the boundaries of your networking comfort zone.

      As you engage in the process of establishing, building and maintaining your network, keep in mind ... 

      What doesn't kill you makes you stronger
      Stand a little taller
      and put your best foot forward” 
       Kelly Clarkson -- “Stronger”

    • 06/19/2018 12:53 PM | Jan Molino (Administrator)

      Photo by Samuel Zeller on Unsplash

      Before Joining a Board, Is it Right for You?

      Board service is not for everyone but that doesn’t mean you shouldn’t consider opportunities and put yourself “out there” for a board seat.   But you do need to carefully consider whether the opportunity represents a good fit with your experience, interests, capabilities and availability.  

      Ask yourself:


      Think hard about what aspects of your background, knowledge and skills are likely to prove valuable.   Revise your resume and develop a board bio to make it more relevant to the work of the board.  What contributions have you made to strategy development and projects that have crossed functional and divisional/regional boundaries?


      Finding the right board takes time.  Don’t be surprised if you go to many interviews before you find a board that is both a good fit for you and wants you to join. This is perfectly normal. Due diligence is vital so don’t overlook it because you are eager to join the board.


      Select the right board with great care and be rigorous in your due diligence.  Your current executive position may limit you to only one outside board membership, so the choice is extremely important and worth the time it takes ensure the right decision.  Once you accept a directorship, plan to serve on for six years. 


      One of the pitfalls of becoming a director is underestimating the amount of time it takes to understand the business and get up to speed.  It is not just a question of preparing thoroughly for meetings (reading the board papers/book is essential) but making time early on for the induction program and associated site visits and meetings with management. Think carefully about re-prioritizing your current executive responsibilities in order to leave enough time for your role as an outside director.


      To do a job well and with the appropriate thoroughness is a significant commitment.  Understanding the levers of the business can take some time. It is helpful if your current employer is also on a board and helpful in determining that you can manage your own time commitments in such a way that you can attend board meetings without diminishing your value in your current executive role.  Ask for the board meeting dates for the next three years.


      Be clear about why the board is interested in you and how your presence and experience complement the existing team of directors.  Identify where you can deliver unique and differentiated value and try to demonstrate that quickly.  But understand, the first year will involve a steep learning curve as you gain a thorough understanding of the business model.   Keep in mind that there is always more to a business than meets the eye. A good chairperson and CEO will give you the time to learn the ropes, but you must be absolutely committed to this.


      How much you learn will have a great deal to do with the intellectual curiosity and open-mindedness that you bring to the role.  Your choice of board should be determined not only by how much you have to offer, but also by how much you can learn.  Having a mentor on the board is highly recommended, particularly in the first year. He/she can help prepare you for what happens at board meetings and debrief with you in the week or two following the meeting.


      That will depend on your clear sense of purpose about your role, the cohesion and unity of the board, and the chairperson’s leadership style.  Directors who choose their boards wisely, experience a cultural fit and strive to make a positive contribution are the ones who derive the greatest enjoyment from their roles.


      You may find it difficult at first to convince your employer that it is a good idea to join an outside board if there is no precedent. That is why it is helpful if your employer also serves on a board.  If you think you are ready and enthusiastic for the task, work on selling the benefits.  Your company will derive the greatest benefit if this is seen not just as a way to enhance your own development, but also as an opportunity to apply what you learn as an outside director to your current executive role.  Once you have secured a directorship, make a point of sitting down with your CEO at least once a year to describe what you have learned and how you are incorporating this into your work for the benefit of the company


      Prior to joining your first board, it is a good idea to participate in one of the many new director training programs run by board advisory companies and talk to other directors who have recently joined a board for the first time.  Having accepted a directorship, you should expect to go through an induction process, which will involve learning more about the business and its products, meeting the senior management team and going on selective site visits.   The company secretary usually oversees this induction; don’t be afraid to ask for the process to be tailored to your needs if you want to explore certain areas of the business in greater depth.

      And at the end of the day, what does your gut tell you?  If you want that board seat so badly that you ignore that “warning” in your stomach that tells you their ethics are not your ethics…..SO, GO WITH YOUR GUT!

    • 04/15/2018 5:03 PM | Rhiannon Collins (Administrator)

      Woman of Substance

      A woman of substance is a woman of power, a woman of positive influence and a woman of meaning. To be branded a woman of substance is one of the greatest compliments one can give a woman.  You don’t have to be famous to be considered a woman of substance, you just need to create your own unique presence.

      We honor the life and times of Betty Doyle

      The photo (circa 1975) is Betty Doyle receiving an award from the Director of Personnel, Norm Perlberg, for her work at the Defense Intelligence Agency where she was the coordinator of the Federal Women’s Program. 

      Elizabeth Mahan Doyle died April 5, 2018 at the age of 95.  She was an Electronics Engineer/Intelligence Analyst and a strong proponent for women in the engineering field long before STEM was an "industry."

      She served as a Physicist in the Bureau of Ships, Navy Department from 1944 to 1948, where she became an Electronics Engineer.  Her assignments included tours of duty in the Direction Finder Design Section, the Infrared and Ultraviolet Passive Detection Systems Design Branch and the Radar Design Branch.  In 1956 she transferred to the Central Intelligence Agency, working as an Electronics Analyst in the Headquarters Electronics Intelligence Processing Center where she interpreted signals intercepted by the famous U-2 missions.  While there, Betty Doyle earned a special award from the National Security Agency for her classified reports on the Soviet Surface-to-Air Missile Radar.  This work led to the successful design of electronic countermeasure systems.

      In 1963, Betty Doyle moved to the Defense Intelligence Agency (DIA) where she conducted special studies to identify radar signal collection requirements and to determine how successful the airborne collections missions were in satisfying these requirements for both the Air Force and Navy.  In 1971 she was appointed to be the Federal Women’s Coordinator for DIA in addition to her responsibilities as an Electronic Engineer/Intelligence Analyst. In this capacity she was the ombudsman for all of DIA’s female employees.  If there was a problem she had a stable of generals and admirals that she could work with to address the issue.  Needless to say, this didn’t earn her a spot on some individual’s Valentine’s Day Card Lists.  But she was committed to see that all women in DIA were treated fairly, properly, and with the respect that they deserved as professionals. 

      Betty Doyle was a tremendous role model and a pioneer for women.  We honor her work and the path she carved for women in the STEM fields and the workplace.

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